AMP, an AI website builder unrelated to Google's AMP format
AMP takes a one-sentence description, or a starting template such as restaurant, law firm or portfolio, and builds a complete site in minutes. You refine it by chatting rather than by editing a canvas, and publish with one click, free to yourname.amp.pr with SSL, or to your own domain.
A project that needs a page online, not a set of mockups to hand someone else, is a specific kind of work: describe it, get something that already runs, then adjust it. AMP is built around that loop rather than around a drag-and-drop editor, which changes what the first hour of building a site actually looks like.
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Starting from a sentence or a template
Write one sentence describing the site, or pick a template close to what you need, restaurant, law firm, portfolio, and AMP builds a complete site from it in minutes. The template is a starting point to diverge from, not a fixed layout, so the closest match is the right choice even if it is not exact.
Refining by chatting instead of dragging
Once the draft exists, you describe what to change, a different headline, a new section, a colour swap, and the site updates from that instruction. This replaces the usual cycle of finding the right menu in a visual editor with just saying what you want changed, which is faster for small, specific edits.
Publishing without setting up hosting
Publishing is one click to a free yourname.amp.pr address with SSL already configured, so there is no separate hosting account or certificate to arrange. Connecting your own domain is supported too, for when the project has outgrown a subdomain that carries the builder's own name.
Not Google's AMP, despite the name
AMP here is the product's own name for its AI website builder, it has no connection to the unrelated Google mobile-page format that shares the same short name, or that format's technical rules. What you get is an ordinary site, not a page built to that separate specification, so do not expect that format's own tooling or documentation to apply.
What is not published
The site does not list specific page-speed numbers or prices beyond free to try, so treat anything beyond that as unverified until you check the site directly. Starting to build needs no account; whatever is required to keep a site live long-term is worth confirming there before you commit real content to it.
A realistic first project
A single-page portfolio or a one-tool landing page is a reasonable first thing to build here: one clear description, one or 2 rounds of chatted edits, one publish. Save a larger, multi-page site for once you have seen how the chat-based edits behave on something small, since that is where you learn what a single instruction actually changes.